The GOALS AND OBJECTIVES of PUHA focus on sustainability and innovation to maximize the economic value of the catch in collaboration with coastal communities.
PUHA’S COMMITMENT is to provide high quality Sea Urchin at the best value possible while striving to exceed customer expectations for both our products and the professional conduct of the fishery.
The PURPOSE of PUHA is to represent and promote the common interests of red sea urchin and green sea urchin harvesters and processors in British Columbia in relations with government agencies and the general public.
PUHA’s mandate is to promote improvements in product quality, sustainability and operational safety and efficiency standards using education and research within the dive fisheries, including:
- Sustainable fishery practices with a precautionary approach
- Maximizing the economic return from the sustainable harvest utilizing innovation and best practices
- Collecting and administering annual fees to fund research, off-load validation and marketing